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On Page SEO Structure Guide for Getting High Rank on Google SERP

On Page SEO Structure Guide for Getting High Rank on Google SERP
On Page SEO Structure Guide for Getting High Rank on Google SERP

There are many regions of a website which are necessary to be optimized if it is planning to rank better on search engines, visiting search engines use hundreds of ranking tips to check a site whether it’s worth showing to searchers. Though a significant portion of that usually comes down to the way the website is well-structured for ease of use and availability for search crawlers.

I have always believed that on-site optimization is 80 percent concerning value because it’s a huge aspect that makes a site or its content usable to searchers (if they are finding your articles useful or highly relevant to what they have been looking for). I would say no if you asked me if this notion has changed over my two years practicing search engine optimization.

But irrespective of “significance,” a lot of facets are increasingly becoming more commonplace from the marketing procedures of a website, like optimizing it to get speed, sociability, usability, and conversions. Therefore, I would desire to talk about with you some methods which might assist you in fortifying your search ranking plan by optimizing the website arrangement to increase its usability in addition to conversions.

1. URL Should Match Site Structure

You should also ensure the URL structure fits with your hierarchy. For Instance, If You’re currently selling a pink summer dress onto your own garment’s website, your URL might look like that:

The URL is broken down into Category → Sub-Category → Product. This is easy for the crawlers to read and easy for your users to navigate.

2. Use HTML or CSS for Navigation

Avoid when designing your own navigation Ajax or JavaScript. The best approach to generate the life span of search crawlers simpler to use HTML tags that are plain along with CSS for formatting. Don’t use images to make your navigation links but utilize text. It usually means that if you’d like to link in the own homepage into a category page, do not merely add an image and link it into but have a text link as well.

3. Make use of Breadcrumb Menus

Breadcrumb menus are all crucial for search engine optimization. Google has lots of times noted they must own a list on your pages so that users may browse the website. When triggering menus on your website, make sure that the bread crumb menu displays your site structure accurately.

For example, when you activate a breadcrumb menu on a product page, it should have the following elements:

Homepage > Product Category > Subcategory > Product page

In other words, the menu should display all levels until you go back to the homepage.

4. Create a Low Depth Website

Yet another factor of one’s structure would always be to get a shallow website. It indicates is that every page on your website can obtain in a couple of clicks. For search engine optimization, you ought to be seeking to produce your website less or deep. It’s more straightforward for the site to straight, and the easier your crawlability, the more accessible Google will get your content and even rank it. The cause of a shallow website will be really for fantastic User experience. When a user is having trouble locating the information that they desire they proceed and could become frustrated. As we understand, good search engine optimization meant by a lower bounce rate.

5. Have a 3 Click-Maximum from the Homepage

The website is to make use of proper internal linking,” says Colin Mosier of JSL Marketing “One great tip to help Maximize the Search Engine Optimization structure of a Navigate around your website properly.” & Web Design. “Internal linking helps link your website and allows users to navigate.” 

“If you’re linking your site, plus it takes too many clicks from the homepage to get to your subpage, this can have a truly negative impact on the user experience along with search engine optimization.”

6. The Header Should Have the Main Navigation Pages

The header should list the main pages. You may accomplish whatever you desire by doing so and adding any other menu elements becomes unnecessary and distracting. Even though drop-down menus with CSS effects that disappear will give an exciting user experience, they do not affect SEO. Do not make use of structure-based images. The most reliable type of SEO continues to provide text links utilizing appropriate page sourcing.

Where a footer using menu links can use, duplicate the links of the most effective navigational menu at the footer. Adding additional category lists or changing the arrangement of links will simplify the user experience and serves absolutely no function.

7. Use Internal Linking

Even though creating a depth website is just a fantastic strategy, this is sometimes hard, especially for a large site with tens of thousands of pages. Sorting your pages to some small number of categories doesn’t sound right or could be impossible. It is where linking might provide help.

It creates a superior user experience for users. An internal link is an inner connection between 2 pages of Search Engine Optimization. The first is that they provide a useful way to navigate through your website, and they have a lot of advantages, which can be helpful to get rank, it lowers the number of clicks required to reach almost any page website.

8. The Visual Sitemap Generator Can Solve Your Problems

If you have finished reading this article and realized that your website design isn’t friendly for search engines and users, you can visualize it and detect the topics instantly. This visual website map will enable one to understand what hierarchy is composed of your website. As practice shows, improving your website structure leads to positions reducing bounce rate, rising, and rising traffic.

In Conclusion

So, there you have it. It is an essential part, although this is an incredibly missed part of Technical SEO. It’s a foundation that the remainder of your search engine optimization strategies may build upon if it’s possible to get your site structure organized correctly.

Advantages of SEO for a Small Business local seo Search Engine Optimization seo SEO tips and tricks

Search Engine Optimization vs Search Engine Marketing

The world of marketing has seen some impressive changes. In the past few years, the total value of e-commerce sales has skyrocketed. The number of online-only companies too has been increasing. This is because many people are spending their days in the internet. It is difficult to imagine how their lives would be if internet was suddenly cut-off. As a result, the revenue generated by a company like Google is much more than that generated by companies like CNN and Sky. In this article, we will look at the key differences between Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

What is SEO?

SEO is a practice that helps companies appear high on search engines. For example, when you Google a keyword like SoftwareCy, the website that appears first is ranked better than the one that appears on the second page of Google. Slots in the first page are very competitive because they tend to lead to more sales. Most people rarely go to the second page after doing a Google search. 

What is SEM?

As mentioned above, websites that appear on the first page usually have more sales compared to those that appear on the second page. Not all websites can appear on the first page. Therefore, website developers have the option of paying Google to ensure that their websites rank higher. There are two ways of doing this. They can pay per click or per impression. When pay per click is used, the website owner pays for every user who clicks a link on the search engine. When pay per impression is used, they pay for every person who sees an ad.

SEO vs SEM: Cost

In general, SEO is usually less expensive than SEM. There is a simple reason for this. Every lead that is generated using SEM is usually paid for. The price may be as little as $0.10 per every lead. However, when we are talking of thousands of leads, the total costs may add up. On the other hand, SEO is usually costly at first. This is because it means hiring an SEO specialist to do the work. However, the cost usually diminishes in the long run. This is because once the website appears on top, maintaining the ranking is usually relatively easy. Therefore, it is recommended that you invest in quality SEO for your company if you want to lower the customer acquisition cost.

SEO vs SEM: Effectiveness

Another comparison we will make is on the better option based on effectiveness. In general, when you search for a keyword like SEO agency San Jose, you are likely looking for a company that does SEO services in San Jose. Therefore, the first few results will be inorganic while the rest will be organic results. Research shows that the organic results are usually better than the rest. This is because many people don’t trust sponsored adverts. Instead, they prefer results that are ranked based on their merits. Therefore, based on their effectiveness, we recommend that you invest in quality SEO practices if you want to save money and become more effective.

SEO vs SEM: Reputation

In the previous parts, we have looked at the cost and effectiveness of SEO and SEM. Another core item when comparing the two is on reputation. Studies show that websites that rank organically tend to have a better reputation compared to those that are promoted. In the previous part, we have looked at the search like SEO agency. The reality is that a customer who is looking for SEO services will always go for a company that organically ranks first. There is a simple explanation for that. If you are looking for a company to improve your search engine, you will go for a company that ranks high. You will not go for a company that has paid to appear on the search engine. Similarly, if you are looking for the best cookies, you will go for a cookie company that ranks high on search engines.

SEO vs SEM: Visibility

In recent years, Google has introduced new tools that are known as Google my Business. Google my Business is intended to help companies get more visibility when people search. For example, when you search for a local pharmacy, you will see a Google map list of these stores. You will also see the times when they are open and the ratings they have received from their users. In voice search, when you ask about the nearest pharmacy, Google will give you results based on Google my business results. Google ads are not maximized for this. Therefore, based on visibility, we recommend that you invest in quality SEO services.

SEO vs SEM: Ease of Use

SEO is usually hard work. You must do a lot of work to ensure that your website is ranked high on Google. You must do both in-site and offsite processes. In-site work that you must do include content, mobile responsiveness, security, and image and video optimization. However, SEM is usually relatively easy. All you need to do is have a website and create an ad campaign on Google. Google will promote any website provided that it meets key criteria. The website does not need to be good. You can create a website today and create a global campaign today. It is impossible to achieve this with SEO. Therefore, on ease of use, SEM wins.

Final Thoughts

SEM and SEO are some of the leading marketing practices today. Each of the two methods has its pros and cons. However, a closer look shows that search engine optimization is much better than SEM.

Advantages of SEO for a Small Business

3 Key Advantages of SEO for a Small Business

SEO has been responsible for helping the business owners to create robust, user-friendly, and fast websites, which have a high ranking in the search engines. This is responsible for helping in drawing in potential customers to the business websites, thereby increasing the rates of conversion. SEO helps in building the brand awareness for the business as a search engine user is going to trust a website, which is located on the very first page of the results, in comparison to the brands which are not present on the very first page. If you are the owner of a small business, it is crucial that you utilize SEO for building the strongest brand presence and bypass the competitors for gaining new customers for the business. According to, 75% of internet users do not scroll past the very first page of the search engines.

Given below is a list of the advantages that SEO has for each and every small business.

Websites that are user-friendly

SEO is going to help a small business owner to create a fast, smooth, and a user-friendly website. It is true that most of the people still know the previous definition, which is associated with SEO, and they have the thought that it is associated with optimizing the search engines. However, currently, SEO helps in improving the user experience as well.

An uncluttered, clean, and well-structured website allows a customer to linger on the website for a longer period, which helps in decreasing the bounce rate and increases the page views. Similarly, content that is highly relevant helps in keeping the readers happy, because it is going to solve all the queries of the customers and also allow them to find the things that they are looking for.

Bringing in more customers

An important reason for having a unique website is standing out from the rest of the competitors as well as increasing the audience base. Otherwise, there is no point in investing money for marketing. Businesses, which have the SEO optimized websites, are responsible for bringing in more customers and they grow faster in comparison to the businesses that do not have one.

SEO is one of the affordable and efficient marketing strategies, which exists currently. Moreover, it is also going to bring in those customers, who constantly seek to find the services and products that your business is offering. Go through the reviews of SEO organizations by visiting reputed websites like

Better rates of conversion

An SEO optimized website is responsible for loading faster, can be surfed and read easily. Also, it can be displayed properly in numerous kinds of devices, which include tablets and mobiles. Websites, which can be read easily as well as navigated smoothly, are capable of grabbing more attention in comparison to the ones that are not optimized. Optimized websites are capable of bringing in loyal customers, returning visitors, and subscribers.


Without having a proper idea about the benefits that are associated with SEO for small businesses, you will not be able to proceed in a proper manner. Moreover, it is important that you take assistance from the professional SEO experts so that they help you in gaining all the benefits that have been mentioned above.


Trudy is a Business Tech Analyst. He is very responsible towards his job. He loves to share his knowledge and experience with his friends and colleagues.