business Business & Economy

5 Useful Virtual Reality Tips For Businesses

The usefulness of virtual reality (VR) lies in the way it can extend the visual experience. Businesses need to project their product and services and virtual reality will help them. The experience becomes universal as VR connects to the internet and links remote places through computers and hand-held smartphones. Here is a look at how VR impacts different aspects of a business.

Tip #1 Improve the Sales

The outstanding use of virtual reality is in the field of sales. The sales technique is two-pronged:

  1. Disrupt traditional methods of selling.
  2. Extend the customer base.
New Method of Selling

Instead of using traditional methods like cold calling and flyer advertisement, when a business uses VR, more people take an interest in the product. Making VR sets available is a challenge the concern will have to overcome. Once they can set up access points where the potential customers can use VR sets, the selling aspect improves. You can make use of customer surveys to set up meetings with potential customers. Then, you can show them your VR presentation when they come to look at your product.

Reach More Customers

Making videos helps reach a wider customer base. More people watch video ads than poster advertisements. A study showed that 74% of the people will try to find out what the video is about whereas they will barely glance at a poster or flyer ad. The use of VR helps bring in more customers because they have an interest in new technology. You can make use of VR presentations at trade fairs and exhibitions.

Tip #2 Improve Manufacturing 

Extend the virtual reality experience to the field of manufacture. It has application in these sectors:

  1. Design and prototyping.
  2. Check new products.
Improve Design Methods

The use of 3D printing is an extension of VR and one only needs to have the machine to do the printing. Design applications achieve high accuracy when you use VR to check the design and make modifications. The VR for business sets interact through the computers and so you don’t need manual handling. The presentation helps find out features that are not up to the mark. This type of prototyping helps cut costs because you don’t have to build real models.

Explore New Products

When you look at a new product in a shop, you spend a lot of time pouring over its details. You have to ask questions from the salesperson and verify the warranty. Doing the same online is going to cut down the time and effort. The use of virtual reality helps you improve the visibility of the product. Users will get a better picture of what they are buying and this helps you sell the product faster.

Tip #3 Expand the Scope of Instruction

  1. Help in the Education Field
  2. Showcase new places.
Make Instructional Videos

If there is something you wish to teach, it is enough that you make a video of the matter and present it online. The use of VR expands this capability and helps you make the presentation even more lucid. Students who use the VR sets can get closer to the details and this helps them understand the subject well.

Highlight Tourist Spots

Become a tourist guide and set up your business helping tourists who visit your area. Make interesting videos of the best spots in your locality and make use of virtual reality to enhance the salient features of your video. This will help you gain more customers for your business. The entrepreneur can send copies of his VR presentation to people far away. More people will come to know about his services.

Tip #4 Educate Employees in the Concern

  1. Training for fresh employees.
  2. Update technology for old employees.
Make Videos for New Employees

One of the main areas of interest for a business is the Human Resources section. Every year, when they take in new employees, there is a need to train them in the things they must do. Making use of VR will cut down the effort needed here. The VR sets will help the new employees understand things clearly because it is a visual presentation. You will also use a lesser number of people to coach the newbies. Through the presentation, the user comes to know the precise way to use new devices.

New Technology Updates

When a concern updates its technology, there is an influx of software and hardware. They come with a new set of instructions and the old employees must undergo training in the method they use the new machines. The use of VR helps people understand the instructions and methods without them having to read elaborate written material. All that the concern has to do is make a VR presentation on the way to use and install the new software and the old employees will get benefitted. They can take their time going through the VR presentation and there is no need for them to hurry or badger their superiors for instructions.

Tip #5 Help Users Tell their Story

  1. Let everyone tell their story.
  2. Spread the news.
Make Personal Videos

The accent these days is on developing the personality of the individual. People want to show their side of the story, their life is not complete unless they can document it and keep it ready for others to see. The use of virtual reality helps us make interesting documentation of our lives and store them online. The use of VR sets helps the viewer get an enhanced experience of the presentation. This can augment the business the person is running because customers like to get a glimpse of the personal side of the business owner.

Share Breaking News

Another thing people like is to share breaking news. While this may not be big business (you can get paid for sharing news if you make the right contacts with the new networks) it is still worth the effort. If you are savvy about the use of VR and have the technology, you can spike up the viewership of your news. Breaking news is always exciting and if you remain connected and provide VR enhancement, it will help you add spice to the news.

Improve businesses using virtual reality applications and increase profits. Enhance the speed of doing business and expand the customer base overnight. It is the best thing that has happened for users in the commercial sector.

Author’s Bio

Justin Wong, at TrueXR offers customized Virtual Reality and Augmented Reality Solutions for your business. We use the best technology to maintain immersive content that solves your business problems perfectly in Selangor, Malaysia. 




business local seo seo

Tips for Advertising Your Small Business

Tips for Advertising Your Small Business
Tips for Advertising Your Small Business

Many entrepreneurs and startup business owners think that spending too much money on advertising their business is not a good idea. Well, yes, if you’ve just started your small business and the budget is tight. And we all know how much those traditional advertising methods can break the bank. However, there are numerous other ways for advertising your small business. We live in the age of technology, and you do not have to be computer savvy to take advantage of the Web. You can use it to promote your business or to look for inspiration at least. So, if you are interested in some tips for advertising your small business, keep on reading.

Take Advantage of Social Media

Social media has become an important marketing tool nowadays. And if you cannot be found on social media, you are a nobody. So, invest in it. Start by making a page or a profile for your small business on Facebook, Twitter, and Instagram. Try to promote your company there. But, simple promoting and advertising on social media will probably not be enough. You have to be creative or hire someone who is if you want to go viral. The idea is to be different from your competitive companies and to stand out.

SEO Your Company Website

As previously mentioned, we live in the world of technology and the world of nonstop Googling. Sometimes just having a website and blogs on it is not enough if you do not know how to use that to promote yourself online. This is why search engine optimization, or SEO, is of key importance! If you are new at this, it might be a good idea to talk to an expert. He or she can help you optimize your company’s website.

Leverage YouTube

YouTube is maybe one of the best and the cheapest ways for advertising your small business. You do not need much to make this work. If you have a good camera on your phone and some friends to help you out, there is nothing to worry about. But, once again, you have to be creative. You cannot simply take a video of yourself talking about your small business. You have to create a video that people would want to see. Try making it funny, interesting and informative. That way, the majority of people will remember you and the video will spread. Do not forget to link the YouTube video back to your website.

Start a Blog

Blogs are huge nowadays. People just love reading blogs and there is no denying that. So, why not get an advantage of that? It is a great way to connect with your clients, consumers or customers openly and personally and to get your name out through followers. In the beginning, you can write these blogs by yourself if of course, you have decent writing skills. Remember, blogs must be interesting and informative. And, in the future, as your business starts to grow, you can hire many people that will be writing guest blogs for your website. Also, bear in mind that you need to write blogs constantly. Two or three times a week if possible. A dead blog will not get you anywhere.

Be Mobile

Every once in a while, go for a walk in your community. Look for buses, vans or trucks that are constantly circling the city. And, not only that. Look for any vehicle that has open space on it. What you can do is ask the owners if you can place your add on their vehicles. In most cases, they will agree because this is a win-win situation. They will get paid and your business will be promoted around the city. That is a great way to let people know that your company exists. However, if this option of mobile advertising seems too expensive, consider getting bumper stickers. You can put them on your or your employee’s car.


Collaboration with different business in your area is of key importance. That is actually one of the best ways to promote your business and expand your customer base. But, bear in mind that you cannot collaborate with businesses that have the same aim as yours. This collaboration must be non-competitive. So, for example, if you own a company that does business valuation services you can collaborate with moving companies or local coffee shops and so on. If you make deals with different companies in your area, or beyond, you can agree to cross-promote each other. This is another great and free way that will help you with advertising your small business.

Have a Good Location

Location, location, location! With most businesses location is everything and it can make or break your company. Just think about it. If you have a coffee shop on the outskirts of the city, you will not have any customers. Or if you own a small clothing store in the area where there are numerous other successful clothing stores, again, you will not have any customers. That is why you need to do market research and see which location is the most suitable for your small business. Try to find a location that will be in the area where people are going to need your services and where you will not be surrounded by competitive companies if possible. Then, just learn how to relocate your business with ease, put a large neon sign, and let the location advertise your small business.

Offer Coupons

Offering coupons is a great way for attracting new customers and promoting and advertising your small business. Everybody loves a bargain, and believe us, if people have your coupon, they will use it. So, do not think about the money you will lose, but the number of customers you will gain. It does not have to be anything big, but just a small coupon offering discounts for your services will do the trick.

My LinkedIn profile:

business finance

Loan Against Securities – The Concept, Steps to Apply, and Beyond

There are many instances in our lives where we require a sudden influx of cash but we are not able to get access to it. This can be due to a number of factors such as not having enough cash or because the cash has been invested in a number of places. Matters tend to aggravate further when the nature of these investment options is such that they cannot be liquidated on short notice.

Realizing this dilemma many lenders including NBFCs have come up with what is known as a loan against securities. This has been specially created for those individuals who have invested large sums of money in securities such as mutual funds, fixed deposits, stock investment, SIP and many more and can thus obtain a loan against them instead of getting them liquidated.

The loan against securities is one of the most affordable yet less popular funding options in India. When people face an urgent need for money, they end up availing a personal loan at a higher rate of interest.

But, a personal loan is fine if you need some funds up to Rs.25 lakh. If you need more, you can go for the loan against securities if you have made some investments.

If you have invested in some tools such as mutual funds, shares, bonds, insurance policies and more, you may apply for it. As per your loan against securities eligibility, you can borrow up to Rs.10 crore at an affordable interest rate.

If you want to know more about loan against securities and how to apply for it, then you have landed at the right place. Read on to explore more!

What is a loan against securities?

The loan against securities is a unique funding option. Salaried and self-employed professionals can avail it. Anyone with an investment scheme such as mutual funds, insurance policies, shares and bonds may borrow a large amount against it.

Compared with banks, the loan against securities NBFC scheme can let you borrow more. Leading loan against securities NBFC schemes can help you grab up to Rs.10 crore. Since the collateral here is your invested securities, lenders also offer the loan at affordable interest rates.

Steps to apply for the loan against securities

Applying for the loan against securities NBFC is easy as you can do that online. Here are some simple steps that you can take to apply for the loan with a lender:

Step 1) Go to your preferred lender’s website and fill out the loan against securities NBFC form online.

Step 2) Receive a confirmation email and text message. It will help you know about your status of your online loan against securities application.

Step 3) Submit the needed documents to the lenders’ representative who will connect with you to take the process further.

Step 4) After the verification of your documents, you will receive the desired loan amount in your bank account. You will also get the login details of your loan account. You can use the same to access the loan against securities NBFC account via the lender’s digital customer portal 24/7 and right from anywhere.

Loan against securities eligibility at a glance

To qualify for the loan against securities facility, you will need to prove your eligibility. Here is some standard loan against securities eligibility for all:

  • You should be a citizen of India
  • Your age must be 21 years on the date of loan application
  • You should either be a salaried or self-employed professional with a consistent flow of income
  • To become eligible for the loan, the worth of your collateral needs to be at least Rs.10 lakh

If you need some large amount of money for multiple needs, you can now apply for the loan against securities NBFC facility online. All the best!

Leading NBFCs of the country also provides affordable pre-approved deals on loan against securities, personal loans, business loans, home loans and others. These deals will help you go through the loan processes super easy and fast.