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Search Engine Optimization SEO for Beginners

SEO for beginners: Step by Step

Thanks for coming to my blog for learning SEO. If you have any queries regarding SEO please feel free contact me.

Learning SEO is not big thing we have make sure that you must knowledge about marketing, English , technical learning skills for the growth of your professional skills

Are you new to SEO or blogging than you are at right place to learn about SEO?

I will show you everything thing, Step by step –> Don’t worry about it

Let me explain you about what is SEO and in depth analysis about SEO.

How to work on you blog or website using SEO. Many people don’t know about SEO.

What is SEO?

SEO stand for search engine optimization. Generating organic traffic or free traffic or unpaid or natural through SERP in Search Engines.

If you increase your position of your website in search engines than more people will see your site and increase business.

Only SEO will help you to increase your business organically or free. But it will take some time. For that you need to focus or work on SEO with terms and conditions.

SEO varies upon search engines terms and conditions. They are many Search Engines In The World as follows

  • Google
  • Bing
  • Yahoo
  • Baidu
  • Yandex.ru
  • DuckDuckGo
  • Ask.com
  • AOL.com
  • WolframAlpha
  • Internet Archive

In SEO, They are two different types:

  • On Page optimization
  • Off Page optimization

On Page Optimization Factors:

  • Fav-icon
  • Meta tags- Meta Title, Meta Description, Meta Keywords
  • Keyword Density
  • Keyword Research
  • Keyword Stuffing
  • Keyword Duplicate
  • Keyword Spamming
  • Header tags
  • Header optimization
  • Footer optimization
  • Content optimization
  • URL types(Canonical tag) : Static URL and dynamic URL
  • Errors
  • Image optimization
  • Alt tags text
  • Anchor text
  • Video optimization
  • Content alignment
  • Content marketing
  • Menu bar
  • Web design and development
  • Loading speed
  • SEO audit
  • Duplicate content
  • Outbound links
  • Internal links
  • Sitemap
  • Domain trust
  • Server location
  • Mobile optimized site
  • How to link website with Google analytics
  • How to link website with Google webmaster
Types of Keywords in SEO
  • Short-tail keyword
  • Long-tail keyword
  • Short-term fresh keyword
  • Long-term evergreen keyword
  • Product defining keyword
  • Customer defining keyword
  • Geo-targeting keyword
  • LSI keyword (Latent Semantic Indexing)
  • Intent targeting keywords
  • What are backlinks
  • Types of backlinks
  • Do-follow links
  • No follow links
  • Link insertion

Off Page Optimization Factors:

  • Article submissions
  • Blog posting
  • Blog commenting
  • Blogging
  • Business listings
  • Classified ads submissions
  • Directory submissions
  • Forum submissions
  • Guest blogging submissions
  • Image sharing sites
  • Info-graphic sharing
  • Local business listings
  • Web 2.0 submissions
  • Press release submissions
  • Ppt sharing sites
  • Pdf sharing sites
  • Document sharing sites
  • Social bookmarking submissions
  • Video sharing sites
  • Paid backlinks
  • Free backlinks
  • Exchange backlinks
  • White hat vs. black hat vs. grey hat SEO
  • Why backlinks
  • Why off page optimization
  • Google updates
  • Google my business
  • How to link your website with Google My Business
  • How to link your Facebook pages with Google my business
  • How to link your Twitter account with Google my business
  • How to link your Pinterest with Google my business
  • How to link your social media accounts with Google my business
  • How to link your Instagram account with Google my business

Categories
advantages of outsourcing seo Pros of SEO Outsourcing Search Engine Optimization seo

Pros and Cons You Should Keep in Mind when You Decide to Outsource SEO

 Pros and Cons You Should Keep in Mind when You Decide to Outsource SEO
Pros and Cons You Should Keep in Mind when You Decide to Outsource SEO

Despite the fact that most website owners are aware of the importance of search engine optimization, it is hard to overcome the challenges in this fast-paced field. It is frustrating to try to manage something that you do not know much about and to keep up with all the changes. Staying well-informed and implementing the necessary changes is imperative in order to be on top of SEO. Those of you who already have an in-house SEO department and are not happy with the results should know that you can always choose to outsource SEO. 

What Are the Main Advantages of Outsourcing SEO? 

Why should you pay for an in-house team without benefiting from the results you expected when you can hire SEO professionals and let them do all the hard work? All that is left for you to do is inform them about what expect of them and sit back and wait for the results to appear. Building links, creating content and optimizing for some keywords is no longer enough for those who want to build the visibility of their brand in the digital world. You should be aware of the fact that most website owners are already doing this and you have to be better than them. The whole point of SEO is to help you dominate your competition online and this is not an easy task. 

There are still website owners who have second thoughts when it comes to outsourcing and this is mainly because they will not be in complete control of this process. Indeed, when you outsource SEO you have less control than you would over an in-house department, but you also get to enjoy all the advantages it brings. In order to see measurable SEO results, you have to know and understand emerging trends, algorithm changes, technological advancements and last but not least your target audience. 

Outsourcing has its pros and cons and it is entirely up to you to decide whether it is right for you or not. Nonetheless, before you do so you should become familiar with its pros and cons. 

Let’s start with the PROS:

  • You will have a team of professionals managing your SEO and this means you will benefit from true expertise in this field. Search algorithms change constantly, the SEO industry continues to evolve and it is more dynamic than ever; you need specialists with knowledge that deliver high-quality SEO services.
  • The agency you decide to work with has all the tools and software needed for efficient SEO. 
  • You will benefit from cost-effective services; the specialists you hire will deal with technical SEO, content creation, link building and other necessary services. 
  • Your search marketing will be easily scalable; your competition will not out-rank you
  • You only pay for the services you need.

As far as the CONS are concerned, we should mention the followings:

  • You will have less control, but you can find an agency that will keep you informed every step of the way and that puts at your disposal detailed insights.
  • You could encounter black hat tactics, which are punished by Google and which will affect the ranking of your website in a negative manner. The last thing you want is to have your website penalized because of black hat tactics. The good news is that you can avoid that by hiring a reliable agency, one that will do things the right way.

Why Should You opt for Professional Search Engine Optimization Services? 

Professional Search Engine Optimization Services
Professional Search Engine Optimization Services

It is important to understand why you need to outsource and what you can benefit from by outsourcing. You should take the time to decide on the SEO services that you would like to outsource. For example, if your employees do not excel at writing content you could outsource this process because high-quality content is at the core of efficient SEO. According to moz.com:  “Remember, from both an SEO and from a human perspective, writing is about quality over quantity.”

At the end of the day, the most important question is not to decide whether to outsource or not; it is to decide on the services you should outsource so that you can get the best value for your money and that you drive more traffic to your website. According to link-building-strategies.com:“By outsourcing you can obtain the best results without neglecting other essential aspects of your business that require your attention.”

Search engine optimization is a complex field, one that requires extensive knowledge and great skills. Also, the best in this industry are the ones who love what they do and who are up to date with the changes in the world of SEO. As a result, you should make it your priority to outsource to a reliable partner, one that understands what you need in terms of SEO and that knows how to deliver it. Professional SEO will impact your business to a great extent and its importance should not be neglected, especially if you are committed to maintaining a powerful presence in the online world. 

Overall, for numerous businesses outsourcing is a must but in order to benefit from it you have to know how and when to do it. It is not every day that you decide to outsource and you should have a clear idea of what you want from the agency you would like to hire for search engine optimization services. Also, you should set your priorities and ensure you hire the best people for the job to avoid unpleasant surprises. After all, we are talking about the success of your website in the online environment and about your brand’s reputation. 

Author Bio:

Ph.D. Ion G. Tudorache is the co-founder Gamit, a professional online marketing agency. He is a specialized SEO strategist, with 14 years of experience in this industry. Comprehensive analysis, content writing services, full SEO audit, rank tracking, and tailored SEO proposal are part of the complete portfolio of services covered by the agency.

Categories
Advantages of SEO for a Small Business local seo Search Engine Optimization seo SEO tips and tricks

Search Engine Optimization vs Search Engine Marketing

The world of marketing has seen some impressive changes. In the past few years, the total value of e-commerce sales has skyrocketed. The number of online-only companies too has been increasing. This is because many people are spending their days in the internet. It is difficult to imagine how their lives would be if internet was suddenly cut-off. As a result, the revenue generated by a company like Google is much more than that generated by companies like CNN and Sky. In this article, we will look at the key differences between Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

What is SEO?

SEO is a practice that helps companies appear high on search engines. For example, when you Google a keyword like SoftwareCy, the website that appears first is ranked better than the one that appears on the second page of Google. Slots in the first page are very competitive because they tend to lead to more sales. Most people rarely go to the second page after doing a Google search. 

What is SEM?

As mentioned above, websites that appear on the first page usually have more sales compared to those that appear on the second page. Not all websites can appear on the first page. Therefore, website developers have the option of paying Google to ensure that their websites rank higher. There are two ways of doing this. They can pay per click or per impression. When pay per click is used, the website owner pays for every user who clicks a link on the search engine. When pay per impression is used, they pay for every person who sees an ad.

SEO vs SEM: Cost

In general, SEO is usually less expensive than SEM. There is a simple reason for this. Every lead that is generated using SEM is usually paid for. The price may be as little as $0.10 per every lead. However, when we are talking of thousands of leads, the total costs may add up. On the other hand, SEO is usually costly at first. This is because it means hiring an SEO specialist to do the work. However, the cost usually diminishes in the long run. This is because once the website appears on top, maintaining the ranking is usually relatively easy. Therefore, it is recommended that you invest in quality SEO for your company if you want to lower the customer acquisition cost.

SEO vs SEM: Effectiveness

Another comparison we will make is on the better option based on effectiveness. In general, when you search for a keyword like SEO agency San Jose, you are likely looking for a company that does SEO services in San Jose. Therefore, the first few results will be inorganic while the rest will be organic results. Research shows that the organic results are usually better than the rest. This is because many people don’t trust sponsored adverts. Instead, they prefer results that are ranked based on their merits. Therefore, based on their effectiveness, we recommend that you invest in quality SEO practices if you want to save money and become more effective.

SEO vs SEM: Reputation

In the previous parts, we have looked at the cost and effectiveness of SEO and SEM. Another core item when comparing the two is on reputation. Studies show that websites that rank organically tend to have a better reputation compared to those that are promoted. In the previous part, we have looked at the search like SEO agency. The reality is that a customer who is looking for SEO services will always go for a company that organically ranks first. There is a simple explanation for that. If you are looking for a company to improve your search engine, you will go for a company that ranks high. You will not go for a company that has paid to appear on the search engine. Similarly, if you are looking for the best cookies, you will go for a cookie company that ranks high on search engines.

SEO vs SEM: Visibility

In recent years, Google has introduced new tools that are known as Google my Business. Google my Business is intended to help companies get more visibility when people search. For example, when you search for a local pharmacy, you will see a Google map list of these stores. You will also see the times when they are open and the ratings they have received from their users. In voice search, when you ask about the nearest pharmacy, Google will give you results based on Google my business results. Google ads are not maximized for this. Therefore, based on visibility, we recommend that you invest in quality SEO services.

SEO vs SEM: Ease of Use

SEO is usually hard work. You must do a lot of work to ensure that your website is ranked high on Google. You must do both in-site and offsite processes. In-site work that you must do include content, mobile responsiveness, security, and image and video optimization. However, SEM is usually relatively easy. All you need to do is have a website and create an ad campaign on Google. Google will promote any website provided that it meets key criteria. The website does not need to be good. You can create a website today and create a global campaign today. It is impossible to achieve this with SEO. Therefore, on ease of use, SEM wins.

Final Thoughts

SEM and SEO are some of the leading marketing practices today. Each of the two methods has its pros and cons. However, a closer look shows that search engine optimization is much better than SEM.

Categories
Search Engine Optimization

Why You Need an SEO Consultant to Increase Your Google Ranking?

Why You Need an SEO Consultant to Increase Your Google Ranking?

On the surface, SEO may seem like something you can do on your own or pay someone who knows a thing or two about content to do for you and you would save a lot of money. If you think like that, you probably need an SEO consultant much more than you realize because there are a lot more complex aspects of SEO that you need to pay attention to if you want to increase your Google ranking.

Sure, you can create content, build links and monitor the performance of your site and you may even see a bit of an improvement in your ranking, but many times that will not be enough and eventually you will stagnate. Why? Because there is a lot more that goes into SEO and you would be better off letting a consultant do that for you. Let us take a closer look at some of the things they can do.

Research and Understand the Website

It would be a mistake to apply a one size fits all approach to all SEO jobs. A consultant knows that each website is unique and may have its own needs. What you may have already done contributes to its strengths and weaknesses so the consultant would carry out an audit of the website as well as analyze its performance. This usually will begin with checking Google Analytics, this will provide good insight into what is going on with the website, it is like checking the vital signs of the site.

The research will involve keyword searches to find out which keywords are most effective for the site, which keywords have the most traffic and which ones would be relevant for that site. In most cases, a consultant will recommend that you try to rank for those that do not have a lot of competition.

Link Analysis

This is still part of understanding the site, before building links, the consultant needs to see what links you already have. Sometimes a website may have created links that could get them penalized by Google and it is important to identify such links. They could be the reason the website is not ranked highly. The consultant would find all those faulty links and get rid of them.

Auditing the Site

This would be the final stage of understanding the website and it will involve several aspects. A site audit may include the following and more: Checking URL structure, inspecting tags, analysis of loading speed, meta descriptions, and internal links. The audit seeks to find out if it is easy for visitors to use the site, if the site is following Google guidelines and if the site is profitable for the owner.

Study Data and Plan

Once the data from the research, analysis, and auditing is collected then the SEO company in India will begin to make sense of it and start to plan strategies that can improve the ranking of the website. The action taken will be part of an ongoing process which will include many activities. The company will inform the client of some of the things that need to be done and give an estimated time frame for the accomplishment of the different tasks.

SEO Implementation

Now it is time to start the actual SEO work that will improve the Google ranking of the website. What may be done will depend on what the audit and analysis revealed but some of the actions may include the following:

Overhaul Website

At times the entire website needs to be redesigned to achieve better results. This can be needed if there is just so much that is wrong with the website that it may take the same amount of time and money to fix it as it would to redesign it. Some of the reasons for this may be that the design is old fashioned and the code is not SEO friendly.

Create Content and Market it

Content is what will bring visitors and the more visitors, the better the ranking, so using researched keywords, a consulting firm can come up with the most appropriate content and go-ahead to market it.

Building Quality Links

There is a difference between simply building links and building quality links. An SEO firm worth the name will help you build quality links that are effective for SEO.

Continuous Monitoring and Research

The research never ends, you always need to know what the competition is doing, where you are positioned and what you can do better. The SEO company will do all that for you using different tools.

Online Publicity

Your website will benefit from being in the limelight and an SEO consultant would know just how to get that done without being spammy or irrelevant.

There are a lot more activities that go on behind the scene that a consultant would be able to do for you and the results would be seen in your Google ranking. The key thing is they provide quality since that is their job.

Categories
Search Engine Optimization

On Page Optimization

What is On Page Optimization?

On Page Optimization is a Motto of Search Engine Optimization. The Factors which are involve in On page will take website or blog to High ranking in SERP and Organic generate traffic. Inside elements or factors of website are healthy for website growth.

Some of On Page Optimization Factors:

Meta Tags : Meta Title, Meta Description and Meta Keywords

Always place keyword in Meta Tags in Title, keywords and description. Title should be 50-60 characters , Description should be 150-160 character for optimization purpose, Even though Meta description Character changed from 150-160 to 220 But also please maintain 150-160 characters only.

Insert main keyword once in Meta Description. Include minimum 5-6 keywords in Meta Keywords

Image Optimization: Image Search Results: helps you to generate traffic and as well as leads to your business.

URL Structure in SEO

Insert main keyword in URL

Their are two types of URL’s: Static URL and Dynamic URL

Always Go with static URL not with Dynamic URL

Static URL Example : egoota.com/on-page-optimization

Dynamic URL Example: egoota.com/on-page-optimization-456894-%2url&*#45

Static URL are SEO friendly URL’s and helps search engines to crawls and index website so easily.

Dynamic URL’s are not SEO Friendly

Search Engines don’t like Dynamic URL’s.

Even though, these URL’s get crawls by search engines but its very hardest path to get indexed

Static URL’s are much better than Dynamic URL’s, Because they get indexed faster and also they rank properly in Google Search Engine.

Static URL are Healthy URL’s for SEO website.

That’s every one use, static URL’s for ranking. But Ecommerce website like Amazon. ebay or any other websites may use like below kind of URL’s

Above URL is Dynamic URL, which are mostly companies in E commerce where they use code for conversion tracking.

In above URL’s also they have used codes like ” A27LPMZIGZ21IK ” and “A1VBAL9TL5WCBF”.

Favicon is compulsory for Website which represents brand name and logo website

How to Add a Favicon to your Site

Format image should 16×16 pixels or 32×32 pixels.

In blogger, you will have option call favicon in ” layout” of Google Blogger. Just upload your image and Save it. After uploading, just refresh your browser and check the favicon of your website.

Favicon is Surname to Website.

If you don’t know, how to upload favicon to your website and than please assign this task to your website Developer.

Content Optimization : Content should be minimum 1000+ words


Categories
Search Engine Optimization

How much does cost of Digital Marketing | Digital Marketing Pricing

Recently many people are searching for digital marketing pricing or cost of digital marketing, here am going to share to my point of view based on real parameters which you need to consider before hiring digital marketing agency or company for your firm.

  • Cost of Search Engine Optimization
  • Cost of Google Ads / PPC
  • Cost of Social Media Marketing
  • Cost of Email Marketing
  • Cost of YouTube Marketing
  • Cost of PR
  • Cost of Content Marketing

Cost of Search Engine Optimization

Major factor in Digital marketing modules is Search Engine Optimization where you can generate leads via organic traffic, Even though it takes to time to generate leads. This is best module to generate leads to your Business. SEO charges are high in market but you need to know basic information about SEO. Many Clients hate SEO because they don’t understand about modules in SEO. Minimum Price for Hiring SEO is 70k to 100k per month ( $1000 to $1500).

This is the Basic price in Market for SEO Because in market everything is Premium nothing comes for Free.

Quality SEO generates Relevant Clients for your Firm. Check out below Pricing checklist for SEO.

Cost of digital Marketing

Check out this link : https://limomarketer.com/ for best digital marketing services for your Business which helps to generate your leads

In On Page Optimization, Some of the Major Factors as below:

  • Meta Tags : Meta Title & Meta Description
  • Content Marketing
  • Keyword Density
  • Image Optimization
  • Content Optimization
  • Alt Tag Image
  • Favicon
  • Header Tags Optimization
  • Video Optimization (if requirement )
  • Header Optimization
  • Footer Optimization
  • UX/UI
  • Page Loading Speed
  • Working on Domain Authority and Page Authority
  • Internal Links or External Links
  • Content Formatting
  • Mobile Friendliness
  • Responsive Design
  • URL canonicalization
  • Word Count per Post
  • Add Schema
  • Competitor Analysics

Off Page Optimization:

  • Article Submission
  • Blog Commenting
  • Business listing
  • Blog Submission
  • Classified ads
  • Directory Submission
  • Forum Submission
  • Guest Blogging or Guest Posting
  • Image Sharing
  • Infographics Sharing
  • Local Listing
  • Press Release Submission
  • PPT Sharing
  • RSS Feeds
  • Social Book Marking
  • Video Sharing
  • Question and Answers
  • Quora
  • Web 2.0 Submission
  • Document Sharing
  • Search Engine Submission
  • Startup Submission (If your Business is Startup than please go this linking Building)
  • Business Reviews
  • Broken link Building

While you are going with Digital Marketing company or Agencies, Please make sure that above features must include in both on page and off page optimization.

Apart from above techniques, the agency is giving below features also in any kind of Packages

Google Search Console :

  • Setup Google Search Console
  • Linking your Website and Google Search Console
  • Set Up Sitemap.xml and sitemap.html
  • Setup Robots.txt
  • Managing search console from time and time
  • Resolves Error as per search console from time to time according to Updates
  • SetUp AMP
  • Remove 404 errors
  • Remove duplicate Meta Titles and Meta Description
  • Remove Spam links
  • Checking inbound links from Time to time
  • Linking Search Console and Google Analytics
  • Index status
  • Fetch as Google
  • Checking Crawling stats
  • Search Analytics: working on keywords position, CTR, Clicks and Impressions
  • Check Broken Links
  • Website Security Issues
  • Check schema markup or structure Data

Google Analytics :

Below Features need to be in propose of Digital Marketing agency

  • Setup Google Analytics
  • Conversion Tracking
  • Linking your website and Google Analytics
  • Linking your Google analytics account and Search Console ( Webmaster tools)
  • Linking your Google Analytics account and Google ads
  • Multi-Channel Funnel Reports
  • Cohort Analysis
  • Annotation Feature
  • Behavior Flow
  • Building Customized Dashboard
  • Real Time Data
  • Setting Goals and Creating Goal Funnels
  • Email Reports
  • Site Overlay
  • Bounce Rate and Exit Rate
  • Referring Sites
  • Browser Capabilities
  • Visitor Loyalty
  • Visitor Type Contribution
  • Search Engine Traffic
  • Top Content and Top Pages
  • Network Locations
  • acquisitions

Minimum Requirements of above features need to be their in Digital Marketing Quote or else please leave them and Go head with other Digital Marketing.

Pricing various on Off Page optimization Factors