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Know Why UI UX Design is Important for Business

Most businesses have a rock-solid online presence. The entire concept of shopping has shifted focus from hunting for brick-and-mortar stores to removing the phone from the pocket and ordering what one needs. And, one doesn’t want to wait endlessly on a website that will not deliver. Business owners realize this and so make sure their online website has what it takes to provide a comfortable UX – user experience for potential customers.

Know Why UI UX Design is Important for Business

Dependence on UI UX Design

The User Interface (UI) is the way the user or customer interacts with the online website. There is no one at the other end! So, it is of utmost importance that the site works perfectly and puts those things in front of the customer that he or she wants. It is the virtual store and your UI UX design is the store manager. It helps the customer navigate and find the goods in the store or use the application well. 

Keeping Focus on the Product

Each product has one outlook – watches that tell time focus on accuracy in timekeeping, diamonds, and jewelry need to remain attractive, clothing must be comfortable, and so on. The UX UI designer takes these points into consideration at the start of the design process. It will not do for a watch to be attractive without being accurate. The designer tells this to the customers, they design the layout of the website so that the customer immediately gets the idea that the watch has a high degree of accuracy.

Features that Help the Design

Now, you see how important it is for the website to reflect the goods and services on offer. The main aspects of UI UX design that help the designer do this are as follows:

  1. Intuitive and inviting
  2. Consistency in design
  3. Attractive with standard elements
  4. Have good loading speed
  5. The layout must be uniform

Each feature has its relevance in enhancing business activity. Here is a look at them in detail.

Intuitive Design

Each element remains linked to the next in the chain of command so that when the user tries to start a search or wants to go to the next step, the UI UX interface automatically suggests and brings up the needed webpage. This makes the user happy since he doesn’t have to search or use the navigation buttons to move around and do things on the website. This is an aspect of Artificial Intelligence that predicts user behavior. 

Use of Consistent Design Elements

The main idea of using a consistent design is to avoid confusion. Using different notations and values at different places on the web pages will result in inconsistent behavior. You enhance usability because you get rid of the learning curve. The improved confidence remains reflected by the happiness the user has using your website. This emotional response can get upset with ease and so the designer must not leave any loose ends. The styling consistency in the use of typefaces, buttons, illustrations, and navigational elements benefits the user because it gives clarity.

Good to Look At

When a user first comes to your website (or wants to order your services), the first thing that strikes him is the appearance. If the site is unkempt with hundreds of fonts springing up all over the place and unbalanced illustrations and images striking the eye, the user will sense the lack of quality. He will begin to look for a rational explanation for his lack of ease and he will stop appreciating the good things about the site. 

Fast-Loading Site

A good UI UX design helps reduce the time taken for the site to load. This means that there isn’t any delay when he clicks on the website. It comes up immediately and he can begin to use it. A sluggish application will kill the enthusiasm of the user. The site must be mobile friendly and support all platforms. When the site navigates fast, the user feels a camaraderie with it. He wants ownership and your design becomes a success.

Uniform Layout

The layout is the way the web page looks like. If there is a box on the top right corner and a picture in the center of the page, it will remain the same on the next page also. Only the content will change. This kind of predictability helps to ease the mind of the user. He knows what to expect and that will make him amenable to anything you sell. A peaceful mind comes from uniformity.

Advantages of Using Good Quality UI UX Designs

The use of top-quality UI UX designers helps the business leap-frog over the competition with ease. Here are the salient aspects of a good quality UI UX design:

  1. Ease of Use
  2. Holds on to Users
  3. Engages Users
  4. Helps the Business Grow

These aspects help the user improve his or her activity. Let us see how each of them contributes to the success of the business.

Easy to Use

Simplicity is the basis for a perfect design. Whether it is a website or an application, if the user cannot make use of it without running into problems, it will not pass muster. The application must flow in the hands of the user for it to become a success.

Helps Hold on to Users

A good UI UX design helps gather and hold on to users. They feel obliged to your app or website because they get lots of help from it. Users want to come back and use the website because of its glorious features.

Content is Interesting

You keep updating the content and the content is so good to read. Reading new and interesting things on the website keeps users engrossed. It becomes a pleasure to use your site and this makes it successful.

Enhances Business Growth

Any business with a good website will grow because users can see the quality in every aspect of your website or application. It comes up more often on the search engines and you get more organic traffic. Business grows when customers have easy access to an interesting website for their shopping or any other use.

There are millions of options for the user. Giving the best UX UI design options for use for his business involves making decisions. Make it clear that he will have no problems with your design service. Also, make him understand that you offer better choices along with superior quality when they choose your UI UX service.

Author’s Bio

Vinit Mahendru, Client Relations Manager at Idea Theorem offers modern UX & UI services and focuses on improving the growth and increasing customer engagement based in Toronto, ON.

Facebook: https://www.facebook.com/IdeaTheorem/

Instagram: https://www.instagram.com/ideatheorem/

Linkedin: https://www.linkedin.com/company/idea-theorem

Categories
web design

Understanding the Importance and Impact of Colors in Web Design

One of the most important elements of web designing is the use of color. Not only colors are responsible for making websites visually attractive but also, they can significantly influence the behavior of visitors. Even though every color has a different impact on different individuals, it is clear that color psychology not only plays a very important part is underlining the presence of your brand and business but also affects the purchase decision. According to a study (https://www.tourolaw.edu/lawreview/uploads/pdfs/27_2/9.pdf) performed by the University of Loyola, Maryland, “color increases brand recognition by up to 80 percent”. A brief look at how different colors play a vital role in the design of websites:

Red

The color red has always been very popular in branding as well as website design as it is perceived to be very hot and dynamic in nature. It is acknowledged as being a color that evokes very strong emotions and thus typically used to represent feelings like anger, love, and passion. It is regarded by all as a very intense color that can reflect feelings of determination, courage, intensity, excitement, and sexuality. Many psychologists also say that the color red while showing warmth and comfort can also be used to signal people of approaching danger and the need to be alert. Designers can use red as a primary color with other colors like silver and white as accents or if they do not want the overpowering effect large patches of red can have, they can use the red color itself as an accent to highlight other colors and emphasize the importance of elements that are vital.

Orange

In brand design as well as web design, orange has been climbing the popularity charts for quite some time and today it has emerged as an extremely popular color in logo design, website design, as well as in packaging. The color orange is associated with vibrant and energetic feelings and imbued with an inviting and friendly feel, it is often used to depict comfort, celebration, youth, fun, creativity, as well as affordability. Orange is being increasingly used in web design to depict a feeling of freshness, youth, and energy. Orange is typically seen in websites that are concerned with lifestyle products like apparel and food and has emerged as a color highly preferred by the youth. As with red, the use of orange can be made in different shades or teamed with complementary colors like yellow and green to accentuate the cool connotations. Sometimes, a dark shade of orange can be used to give brands or websites a more serious and professional appearance.

Yellow

Across the board, the color yellow has always been associated with positive energy. It depicts positive feelings like cheerfulness, curiosity, comfort, amusement, playfulness, liveliness, happiness, intellect, and energy. One of the most-attention grabbing colors, yellow is widely used in product branding as well as website and graphical communication design. A bright shade of yellow color can make it as suitable for communicating with children while you can impress a more discerning and aged audience with a darker shade. A good way of testing color preferences and also increasing your Instagram follower count is to conduct an opinion poll on your website with the social media buttons enabled.

Green

Green is a favorite color of graphic designers simply because it has all the attributes that can link products and communications with positive vibes like nature, environment, healing, health, harmony, life, safety, optimism, freshness, reliability, etc. green is universally perceived to have a soothing effect on the eyes and minds of the viewers that makes them feel relaxed. There is also a view among color psychologists that green is useful in making the learning process easier. While the darker shades of green can be used to depict stability in web design, you can use the lighter hues to show balance and harmony in the overall web design.

Blue

Blue is one of the most popular colors for showing a whole range of positive emotions, success, calmness, trustworthiness, seriousness, power, stability, professionalism, loyalty, trust, honor, etc. Blue has always been appreciated for its ability to have a calming and cool impact on the minds of the viewers, no doubt inspired by the serenity of blue skies and the seas. Web designers have traditionally used the lighter shades of blue to depict friendliness and an attempt to reach out to people in an amicable way while dark shades of blue have been the pillar of professionalism and seriousness of intent.  

Purple

While the color purple has always been associated with the royalty and justice, it is also popularly used to show luxury, fantasy, power, nobility, elegance, magic, mystery as well as to underline ambiguity and uncertainty. While the softer shades of purple can be very effectively used to depict romance and magical elements in the graphic design, the darker shades are very good for depicting wealth and luxury. Always considered to be an elegant and stately color, purple is very often used in the apparel, fashion, and decorative paints industries to show off the feeling of unmatched luxury.

Pink

Usually associated with young women and romance, the color pink depicts the feelings of sweetness, softness, innocence, tenderness, youthfulness very well. It is considered to be the essence of feminineness. The color is also ingrained in cheerful stuff like bubblegum, cotton candy, and other sweet stuff that we have all experienced in our childhood. Web designers use it to give a calming, soft, and sweet ambiance to the feel of the website. A contrast with dark shades of pink can often be used to show feelings that are more serious.

Conclusion

The color scheme that a web designer finally picks essentially depends on the industry and the target audience. While there are no hard and fast rules, industrial website designs have tended to rely more on darker shades while those for retail consumers on a variety of softer colors. Good web design usually relies on a combination of a few colors that can be used consistently across all the web pages rather than running amuck with the entire color palette.