Choosing the right keywords are crucial to rank any post or website. For any PPC campaign or SEO of a website, we must know how to choose the correct keywords that would easily rank and bring traffic to the site.
For the success of any online business, it is must that its business site or pages must rank.
But the question is where and how to find the correct keywords.
So let me tell you the amazing ways to find and search keywords that have high traffic and low competition.
Firstly, you should research about the keyword properly you want so it must produce a required result. Type the variable on Google search and you will get a number of keyword options. Google has auto-suggestion system based on users search. Note down the keywords and check out for the number of search results that Google display.
The less is the number of search results, the more it has chances of ranking.
You can use Google search console to analyze the traffic on a keyword.
Use Long Term Keywords
Finding good SEO keywords is not an easy deal. But you can use long term keywords because they always had good search traffic and low competition. Long term keywords are always better than common short keywords. Though long-term keywords are hard to find, they have more chances to get ranked soon as compared to the main short keyword.
For instance, if you are selling dresses at e-commerce store, do not use ‘online dresses’ instead you can use ‘online dresses for wedding’. Organic search is more on long-term keywords as compared to short one. Moreover, it increases the chances of website visitors to come.
Know about keyword difficulty
Keyword difficulty is the competition of the keyword i.e. by what extent is it difficult to rank that keyword. It depends upon the number of posts and websites that are engaged with that particular keyword.
Knowing the difficulty of keywords is very important. You can’t rank high difficulty keywords in the start as it takes a lot of time to compete for the already ranked sites. So make sure you have selected the keywords that have low keyword difficulty. I will tell you tools that you can use to find the difficulty of keywords in the next paragraph.
Build Keyword Research Strategy
A proper research strategy is required to get the appropriate and converting keywords. Follow a strategy so as to get the desired results.
- Find out your target audience and check what they are searching. You have to focus on your audience and find out what they need.
- Decide a way that you will adopt to get output from the target audience.
- Make sure to create a content that engage the users i.e. keywords can only make them come to your website but your content will make them engaged with your website.
- Finally use the keywords in your data enriched website.
Use Keyword Finder Tools
You can know about the most searched keywords by searching on Google. But it is important to check the search volume, competition, CPC and other aspects of the keywords. So there are some tools that help you in selecting the right keywords and provide other keywords suggestions.
If you don’t know how to find keywords and use keyword research tools, then you can join advanced SEO course in Amritsar Digital Academy.
Now look what these are:
- Google Keyword Planner
Google keyword planner is highly used and free tool for Keyword Planning. It is an excellent tool to find the keywords that are most searched at Google.
- Google trends
Google trends tell you about the latest searched keywords in the particular region that you want your target. It is easy to use and highly efficient keyword finding tool. Narrow your search by choosing location at Google Trends.
It is a great tool to find new keyword ideas and check out for where they rank on your website. It provides robust reporting and competitive analysis. This tool can be used by a number of sites. Along with identification of keywords, it also helps in auditing on-page SEO. You can check its usage in the free trial.
Another keyword researching tool helps you in boosting on-page SEO. Ahrefs let you analyze the competitors’ backlink and create the best keywords to rank. Moreover, it helps to predict the traffic on your site.
- Keyword tool
Keyword tool is the platform specially created to research short-term as well as long term keywords. Know about the keywords search volume and competition to select the appropriate keyword for your site.
Go ahead and search keywords using the above stated techniques to get SEO results fast.
About Author: Deepika Arora
Hey, I’m a digital marketing analyst in Dealsshutter and involved in advertising and creation. I become a writer by profession and get influenced by passion. I like to inspire and get inspired. Believe in doing Good, Better and Best. And never let it rest!