Food products are perishable in nature and therefore require exceptional packaging standards in order to remain fresh and consumable. What’s important to note is that food packaging is extremely important when it comes to minimizing wastage, preserving quality, and reducing the amount of additional preservatives. Apart from that, packaging is probably the first line of defense for the concerned food products which efficiently offers protection against physical and even chemical damages. Although the role of packaging in regards to specific food products deserves a special mention, it is the chocolate packaging design and material that have intrigued us for quite some time now.
In addition to offering protection against foreign entities and chemical adulteration, chocolate packaging also plays a pivotal role in product branding; thereby creating a stronger and an expansive brand image for the concerned organization. However, in the subsequent sections, we shall primarily talk about the importance of packaging in regards to chocolates, repercussions of inefficient and incorrect packaging standards, and everything else about selecting the best Packaging solution for chocolate bars and related entities.
More about Chocolate Packaging
Before moving any further into this discussion regarding packaging of chocolate bars, it is important to take a note of the fact that a majority of organizations use packaging standards for rendering distinctiveness to the concerned products. Now when we have covered the branding aspect of the chocolate bars, it is important to delve into the logistical point of view. Firstly, chocolates are highly sensitive to heat and right packaging is absolutely necessary for them to maintain consumable quality.
Primary packaging of chocolates, therefore, bring forth extremely thin aluminum foils which are wrapped using thin films of paper. The secondary packaging concerns the outer packet, something that’s precisely used for branding purposes. In case the packaging isn’t correctly executed, the chocolate bar remains extremely vulnerable to foreign entities, particulate matter, worms, and even chemical changes. In case the products are exported, inefficient packaging might also result in product tampering and melting.
This is where DCGpac comes to the rescue of different chocolate manufacturers by offering them strategic and on-point packaging solutions for chocolates.
Types of Chocolate Packaging: Materials used by Select Vendors
There are certain vendors like DCGpac that use flexible packaging designs and materials for certain chocolate manufacturers. However, it is important to take a closer look at the types of chocolate packaging design and materials for extrapolating the selection process. A chocolate manufacturer must ask relevant questions to the packaging firm regarding the chocolate packaging design and materials.
For a chocolate manufacturer looking for clearer film finish i.e. something like a bag that is slightly transparent, LLDPE and even PET packaging options are suggested. These include stand-up chocolate pouches using Linear Low Density Polyethylene. In addition to that, for companies asking for opaque finishing in regards to chocolate packaging design, Mylar or even metallized films are preferred. However, certain versions of LLDPE are also expected to work just fine.
Metrics that Determine the Packaging of Chocolate Bars
Every chocolate product is unique and therefore it’s only appropriate to make room for customized packaging solutions. Firstly, the size of a chocolate bar is important to take a note of. Other factors which might impact the packaging choices include chocolate formulation and branding considerations. There are certain companies which look for all-transparent packaging whereas there are some which prefer opaque ones. As mentioned previously, the personal considerations and choices do determine the chocolate packaging material and even the designs.
Transparent packages are mostly asked by companies which render special sizes and shapes to their products. They prefer showing off the products to the clientele; thereby positively manipulating them into making purchases. In regards to market dynamics, package transparency helps build long-lasting relationships between clients and the organizations.
However, even opaque packages are slowly growing on the clients as a majority of firms that include opaque packaging prefer blocking out UV rays and adding custom graphics to the secondary packaging. The primary packaging of chocolates, however, is mostly similar, regardless of the secondary packaging.
Popular Chocolate Packaging Designs: How the Magic Happens?
Chocolate manufacturers across the globe have been working with exceptional packaging designs in order to reach out to an extended customer base. Some of the more popular ones include the design created for Leonidas Chocolate, featuring a glossy pouch, wax trend, and design patterns using fruit-specific representations and fading hues.
Another example has to be the ‘Ach’, a well-known vegan chocolate manufacturer that relies specifically on holiday spirit and conveying winter as the central theme for getting the packaging theme designed. The materials used include graphical elements, typographical entities, and even golden foils.
DCGpac is one packaging firm that’s capable of matching international standards, in regards to ideas, design quality, and process culmination.
For a company dealing in chocolates, bars and candies alike, it is necessary to select a packaging supplier after asking a host of questions and evaluating the sample packets. While the types of chocolate packaging material and options might vary, companies are better off by selecting DCGpac as their go to packaging firm, especially when it comes to offering top-notch design selections and material choices.
Shalu Jain, senior sales executive at DCGpac, is known for her industry knowledge and experience in overcoming complex challenges with innovative solutions. In her free time, Shalu prefers to read books, listen to music and explore new places.