Most businesses have a rock-solid online presence. The entire concept of shopping has shifted focus from hunting for brick-and-mortar stores to removing the phone from the pocket and ordering what one needs. And, one doesn’t want to wait endlessly on a website that will not deliver. Business owners realize this and so make sure their online website has what it takes to provide a comfortable UX – user experience for potential customers.
Dependence on UI UX Design
The User Interface (UI) is the way the user or customer interacts with the online website. There is no one at the other end! So, it is of utmost importance that the site works perfectly and puts those things in front of the customer that he or she wants. It is the virtual store and your UI UX design is the store manager. It helps the customer navigate and find the goods in the store or use the application well.
Keeping Focus on the Product
Each product has one outlook – watches that tell time focus on accuracy in timekeeping, diamonds, and jewelry need to remain attractive, clothing must be comfortable, and so on. The UX UI designer takes these points into consideration at the start of the design process. It will not do for a watch to be attractive without being accurate. The designer tells this to the customers, they design the layout of the website so that the customer immediately gets the idea that the watch has a high degree of accuracy.
Features that Help the Design
Now, you see how important it is for the website to reflect the goods and services on offer. The main aspects of UI UX design that help the designer do this are as follows:
- Intuitive and inviting
- Consistency in design
- Attractive with standard elements
- Have good loading speed
- The layout must be uniform
Each feature has its relevance in enhancing business activity. Here is a look at them in detail.
Each element remains linked to the next in the chain of command so that when the user tries to start a search or wants to go to the next step, the UI UX interface automatically suggests and brings up the needed webpage. This makes the user happy since he doesn’t have to search or use the navigation buttons to move around and do things on the website. This is an aspect of Artificial Intelligence that predicts user behavior.
Use of Consistent Design Elements
The main idea of using a consistent design is to avoid confusion. Using different notations and values at different places on the web pages will result in inconsistent behavior. You enhance usability because you get rid of the learning curve. The improved confidence remains reflected by the happiness the user has using your website. This emotional response can get upset with ease and so the designer must not leave any loose ends. The styling consistency in the use of typefaces, buttons, illustrations, and navigational elements benefits the user because it gives clarity.
Good to Look At
When a user first comes to your website (or wants to order your services), the first thing that strikes him is the appearance. If the site is unkempt with hundreds of fonts springing up all over the place and unbalanced illustrations and images striking the eye, the user will sense the lack of quality. He will begin to look for a rational explanation for his lack of ease and he will stop appreciating the good things about the site.
A good UI UX design helps reduce the time taken for the site to load. This means that there isn’t any delay when he clicks on the website. It comes up immediately and he can begin to use it. A sluggish application will kill the enthusiasm of the user. The site must be mobile friendly and support all platforms. When the site navigates fast, the user feels a camaraderie with it. He wants ownership and your design becomes a success.
The layout is the way the web page looks like. If there is a box on the top right corner and a picture in the center of the page, it will remain the same on the next page also. Only the content will change. This kind of predictability helps to ease the mind of the user. He knows what to expect and that will make him amenable to anything you sell. A peaceful mind comes from uniformity.
Advantages of Using Good Quality UI UX Designs
The use of top-quality UI UX designers helps the business leap-frog over the competition with ease. Here are the salient aspects of a good quality UI UX design:
- Ease of Use
- Holds on to Users
- Engages Users
- Helps the Business Grow
These aspects help the user improve his or her activity. Let us see how each of them contributes to the success of the business.
Easy to Use
Simplicity is the basis for a perfect design. Whether it is a website or an application, if the user cannot make use of it without running into problems, it will not pass muster. The application must flow in the hands of the user for it to become a success.
Helps Hold on to Users
A good UI UX design helps gather and hold on to users. They feel obliged to your app or website because they get lots of help from it. Users want to come back and use the website because of its glorious features.
Content is Interesting
You keep updating the content and the content is so good to read. Reading new and interesting things on the website keeps users engrossed. It becomes a pleasure to use your site and this makes it successful.
Enhances Business Growth
Any business with a good website will grow because users can see the quality in every aspect of your website or application. It comes up more often on the search engines and you get more organic traffic. Business grows when customers have easy access to an interesting website for their shopping or any other use.
There are millions of options for the user. Giving the best UX UI design options for use for his business involves making decisions. Make it clear that he will have no problems with your design service. Also, make him understand that you offer better choices along with superior quality when they choose your UI UX service.
Vinit Mahendru, Client Relations Manager at Idea Theorem offers modern UX & UI services and focuses on improving the growth and increasing customer engagement based in Toronto, ON.