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Beth Comstock- “You can’t sell anything if you can’t tell anything” this phrase shows the
importance of marketing for any business.

In such a digital world online medium is the only way to tell anyone about your brand or services. No
one can increase their business productivity without going online. There are various strategies used in
order to increase traffic on your website or blog. Your website or blog is the only way to reach to the
potential customers. By seeing your blog or website customers come to know about your product and it
also generates their interest towards your brand. But to increase more traffic or to attract more
customers “right way of promotion” is necessary. Do smart work rather than hard work to build more
productivity.

One other phrase by Philip Kotler justifies the value of right promotion strategies.

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art
of creating genuine customer value. “

Let’s see how things turn out with new techniques:

 Links are not important but relations are:

Try to connect with more people with your promotion strategies and build long-term relationships with
them. By answering their queries or by providing them the right information you can easily covert a lead

into sales. When you start connecting with your customers then your business will automatically get
faster growth.

 Provide Informative content to your Customers

Before start promotion it is necessary to collect full data, information on the topics you need to write.
Marketing without right set of data is like driving with your closed eyes. When you will provide right
information to your customers then, they will start trusting you and their trust will improve your brand
value. Read the blogs of other authors in order to understand how to generate quality content.

 Don’t get Disappear:

Always connect with your customers to solve their problems. When you will start giving instant response
to your customers then your brand reputation will increases. Always be active and available to solve the
queries of your customers. Publish your content on daily basis to improve the value of your blog or to
get more traffic on your website.

 Use easy to read language:

Use familiar words for writing your content so that user will easily understand your content. Don’t
make it too complex, use easy to read the language, be on the topic, provide useful information at
the top, insert some useful links in your content, and provide them full information about any topic.
For this understand your audience, their likes or dislikes, figure out what queries your audience use
for search anything etc.

 Do more share:

Increase the number of shares on social media sites to see the positive result. There are many popular
social networking sites such as Facebook, LinkedIn, twitter and many more where you can promote your
product or services easily.

These are some useful tips which may helpful in increasing the brand reputation and more organic
traffic.

With increases the digitalization and new innovations, it is necessary to make changes in the way of
promotions that increase the number of SEO jobs for many aspirants. This will help the candidates in
getting major opportunities and secure a great future.

Author Bio

Khushboo Setiya is an online media enthusiast and a blogger who closely follows the latest Career
guidance, Job and marketing trends. She writes about various related topics such as job opportunity in
India, Digital marketing, Career Topics, Job Search and many more.